At Fashion Legend Store (“we”, “us”, or “our”), operating at casuallegend.com, we value your privacy as much as you value style and performance in your activewear. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us.

1. Information We Collect

To provide our performance-ready fashion and seamless shopping experience, we collect:

  • Personal Information: Name, email address, shipping/billing address, payment details (processed securely through our payment partners), and phone number when you make a purchase or create an account.
  • Transaction Data: Purchase history, product preferences, and order details to serve you better.
  • Technical Data: IP address, browser type, device information, and cookies to optimize your browsing experience.
  • Usage Data: How you interact with our website, including pages visited and time spent, to improve our collections and services.

2. How We Use Your Information

Just as our moisture-wicking fabrics are designed for purpose, we use your data responsibly to:

  • Process and fulfill your orders for our performance apparel
  • Provide customer support and respond to inquiries at [email protected]
  • Improve our website functionality and product offerings
  • Send transactional emails (order confirmations, shipping updates)
  • With your consent, send marketing communications about new collections and promotions
  • Prevent fraud and enhance security measures
  • Comply with legal obligations

3. Data Sharing and Disclosure

We treat your data with the same care we put into designing our sport shirts:

  • Service Providers: We share necessary information with trusted partners for payment processing (Visa, MasterCard, JCB, PayPal), shipping, and website operations under strict confidentiality agreements.
  • Legal Requirements: We may disclose information when required by law or to protect our rights and safety.
  • Business Transfers: In case of merger or acquisition, customer information may be transferred as a business asset.
  • Never Sold: We do not sell your personal information to third parties.

4. International Data Transfers

As we serve global adventurers (excluding some remote areas), your information may be transferred to and processed in countries outside your residence. We ensure all transfers comply with applicable data protection laws.

5. Data Security

Your security is engineered into every step, just like our performance wear:

  • SSL encryption (256-bit) for all data transmissions
  • PCI-DSS compliance for payment processing
  • Tokenization technology – we never store complete payment details
  • Regular security audits and monitoring
  • Limited employee access to personal data

6. Your Rights

You have control over your data, just as you have over your active lifestyle:

  • Access: Request a copy of your personal data
  • Correction: Update inaccurate information
  • Deletion: Request erasure of your data under certain conditions
  • Restriction: Limit how we use your data
  • Objection: Opt-out of marketing communications
  • Portability: Request transfer of your data to another service

To exercise these rights, contact us at [email protected]. We’ll respond within 30 days.

7. Cookies and Tracking Technologies

Our website uses cookies to ensure smooth browsing, like our fabrics ensure comfortable movement:

  • Essential Cookies: Necessary for website functionality and checkout process
  • Performance Cookies: Help us improve site performance
  • Functional Cookies: Remember your preferences
  • Marketing Cookies: Show relevant ads (with your consent)

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect website functionality.

8. Children’s Privacy

Our website is not designed for children under 16. We do not knowingly collect personal information from children.

9. Policy Updates

We may update this policy occasionally to reflect changes in our practices or legal requirements. Significant changes will be notified through our website or email.

10. Contact Us

For privacy-related questions or concerns, contact our Data Protection Officer at:

Fashion Legend Store
16 New George St, Plymouth, GB PL1D 5TG
Email: [email protected]
We aim to respond within 24 hours on weekdays.

Thank you for trusting Fashion Legend Store with your active lifestyle and your personal data. We’re committed to protecting your privacy with the same dedication we put into designing our performance-ready fashion.